The Inaugural Post
Welcome to my new blog, Plan. Pitch. Print. My name is Erika Bitzer and I decided this week that I needed to better organize my online persona. I am an open book and so my blog, Facebook, Twitter, MySpace, and more reflect all my professional passions as well as embracing all my personal thoughts and pictures and dribble. But as I think about audiences, I realize there’s an audience that may be interested in one part of me and less interested in the other. Therefore, I’ve birthed Plan. Pitch. Print. The oversimplification of the public relations process. I want to discuss thoughts on PR strategy, commentary on press relationships, and the resulting press that is one element that shapes public perception.
A big percentage of me is obsessed with media, public perceptions of companies, and technology. I’m not a PR purist though - my interests bleed into advertising, marketing, corporate reputation, online communities, speeches…pretty much anything that shapes a company’s brand.
And that’s the essence of this blog. I hope I can bring something fresh to this kind of dialogue. Please tell me what you want to talk about, what fascinates you and if certain posts aren’t of interest.
