AARP Still Hip
This video was submitted for an AARP competition called U@50. This was the winning video. They hosted the winning videos at www.youtube.com/Uat50 and on Facebook. What’s brilliant about this is AARP was likely looking for a way to expand it’s brand to a younger generation who they hope one day will become members and bring some relevance back to what everyone thinks of as an old people’s group. (No offense AARP!) And they did it brilliantly - showed more web savvy than some tech companies, did so in a really thought provoking and meaningful way, and demonstrated that just becuase it’s for retired people, doesn’t mean you have to be disconnected from modern culture.
Thanks to Scott Trepanier (www.scotttrepanier.com; @ScottTrep) for sharing!
