Comments and more
I think comments still aren’t working on this blog right. And swingaway left a response in the answers and that didn’t show up publically. Hmm. I’ll need to look into this. For now, I’ll post her response here. She commented on good crises managment:
“I think SeaWorld is one recent excellent example, specifically with the trainer who was killed by the whale. Their PR team acted instantly.”
Swingaway, they did act quickly, but they there were a lot of contradictory reports. They didn’t do a very good job of managing the story or influencing it and in general I think SeaWorld came out looking worse than they needed to. I think partially since there were rumors that this whale had attacked some one before. I hate saying that because I grew up going to SeaWorld and want them to succeed, but I think they needed to be more transparent than they were. I didn’t follow that crisis very closely so would love to hear more from people on this.
UPDATE: I fixed comments. I was an idiot and didn’t have the right shortname in Disqus. Please comment away!!!
