Naked Conversations - Great read but outdated on PR approach
My final thoughts on Robert Scoble’s and Shel Israel’s “Naked Conversations.” The book is well worth the read and as I noted here and here there is a ton of great content even though the book is a few years old.
My only critique comes right at the end. It’s clear, and maybe the guys thoughts on this have changed since the book came out, that they think public relations is all about command and control. They use this phrase a lot. Sure, we like to be in command and control of the message at all times but that’s not really what PR is or how successful PR programs are run especially today. Blogging for coprorations is a PR tactic or strategy (depending) and a command and control appraoch to PR is just one appraoch. That’s it. All PR teams run differently and some adapt to coroporate blogging really well. It’s the command and control PR teams that will have a hard time with this and have had a hard time with it.
They sort of address that blogging is part of the corp marketing mix and I’d agree with that, but it’s definitely an important role in PR that should be evaluated for every company.
