April142010

A blogger’s dilemma

Some friends and I have talked about doing a broader blog on the focus of this one and one of the dilemma’s that’s come up is that we all work at agency’s and represent major tech clients. So there’s a weird line there becuase at times we’d need to write on stuff our clietns are doing becuae it’s relevant, but we’re biased. And on top of that, we’re biased against our clients main competitors too. AObviously, we’d nee to be transparent in who our clients are when we blog, but does that start to make things difficult for our cleints? We think it does.

So for now, until we solve this conundrum, that’s why you see me not covering Microsoft much, or MySpace, for Facebook, etc. I try to steer clear of the areas that are a conflict of interest for me. Obviously, in that I’m writing about tech I wont’ be able to 100% because with my clients and competitors, it’s essentially everyone. :) But I do commit to being transparent about conflicts or avoiding those that fall really close to the work I do.

Do other bloggers at agencies have similar issues? How do you deal with it? I’d love to hear advice.

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